Content Spam In Social Networks

Of late, one of my friend was trying to learn PHP. He tried almost all the tutorials that are available in the net through search engines. He was disappointed at the way some tutorials are presented. He complained that the way tutorials progress is uncomfortable. So I asked him to search in some social bookmark sites. His response was that  all the social networks are spam. Everyone is promoting their sites, and there is no value in it. So let us see, if it is so.

Every other webmaster and blogger in the planet wants a decent traffic to their blog. Good traffic is a source of inspiration for most of the bloggers. So, social networks play major role in making a successful blog, because they provide publicity and traffic for the blogs. One thing I have  observed in the social networks is the community effect it is having. There are always blogger and webmaster communities trying to help each other by building a good traffic. They link to each other, they promote each other’s blog and provide deep links to the quality articles and all. Can we call these small communities spam? Or even if there are spam communities how long can they promote a website?

The basic nature of the online bookmarks allows one to rate the sites they are visiting. If a particular reader does not like the content of the page and he feels that others should not waste their time coming to that site, he has two options:

1. Put a comment directly in the website. He can directly talk to the author of the post. Then the author can start a discussion that can evolve to healthy levels and make the content more interesting. But the negative aspect is that the website author can delete the comment and issue fresh content that is not worth reading.
2. Put a negative rating on the social website and add a negative review. If the person doing this is having a good reputation the bookmark community, it can drastically  reduce the number of visitors to the blog. It makes a sense when someone  is continuously spamming the network with bad content. If more people repeat the same thing, then it is having an effect of banning from the network.

Again, the question is which approach to take. I would go for option one in the first place. This will give me chance to interact with the author of the page and see what he is actually proposing in the page he wrote. This is because, different people have different views and in my opinion we should respect those opinions. Some new bloggers may not know the correct approach to blog marketing. So it is the best way, in my opinion. If the same author continues to do the same thing, repeatedly and is spamming the network, I would choose the second method. The social method will be having a chain reaction effect on the blog. Just like good contents spread very easily, bad blogs also die out easily. So the social effect of the bookmark sites will reduce the spam and prevent it from spreading. What do you think on this subject?

Thank you for your time.